Led creative direction for Verishop’s e-commerce launch, overseeing the concept, strategy, and execution of all visual assets across Home, Beauty, and Fashion categories. Managed product and lifestyle photo shoots, styling, and post-production to deliver cohesive, high-quality imagery. Collaborated with internal teams and external partners to develop a versatile creative guide, establishing a strong brand identity across digital and print platforms.

I’ve led numerous creative photoshoots for a range of renowned brands, crafting visual stories that resonate across fashion, beauty, and eCommerce. Due to NDAs and timed releases, many projects can't be displayed, but each reflects my expertise in delivering cohesive, impactful visuals that bring a brand's vision to life.

Concept, direct, manage and produce photography brand assets: rebrands, brand’s seasons and marketing development. Manage all talent: castings, photographers, stylists, pre and post production.

OBJECTIVE:
Visual positioning and rebranding Jafra Color’s Latin market. Elevate and transform the look and feel for the MLM consultant and consumer.

STRATEGY:
- Create bold, sexy and elevated imagery appealing to the Latin beauty audience
- Provide messaging that expressed confidence and optimism

RESULTS:
Reinforced brand recognition in targeted markets and new consumers which lead to increase in sales.

DELIVERABLES:
PHOTOGRAPHY ASSETS / CREATIVE MANAGEMENT PRODUCER / ADVERTISING + MARKETING MATERIALS / PACKAGING / WEBSITE BANNERS + MICRO SITE / SOCIAL MEDIA CONTENT / CATALOG

OBJECTIVE:
Increase market share by expanding beyond medical into the general wellness space.

STRATEGY:
- Re-brand the medical grade CBD seizure-inhibitor technology to shift perception and accept as an overall wellness solution
- Fresh lifestyle imagery conveyed support for all-ages
- Packaging redesigned less clinically, appealing to people from all walks of life looking to supercharge their wellness routine

DELIVERABLES:
LOGO / PHOTOGRAPHY ASSETS / WEBSITE / PACKAGING / MARKETING + ADVERTISING / SOCIAL MEDIA CONTENT

SOFT GOODS • TABLETOP • INTERIORS

OBJECTIVE:
Relaunch Proto Homes, a prefab home brand with redefined product categories and messaging.

STRATEGY:
- Refocus and simplify core messaging
- Re-package and simplify core product lines

DELIVERABLES:
LOGO / STYLE GUIDE / PHOTOGRAPHY ASSETS / SOCIAL MEDIA CONTENT / CREATIVE MANAGEMENT / MARKETING MATERIALS / WEBSITE