Creative Art and Design Direction
OBJECTIVE:
Create a brand from inception. Launch of the new athletic gym, Drill Fitness, in Tribeca, New York.
STRATEGY:
- Focus positioning on dedicated fitness enthusiasts to influence and inspire others, casting a wider net for new memberships - Created brand ethos of “Intensity is Addictive”
DELIVERABLES:
BRAND IDENTITY / BRAND BOOK / PHOTO ART DIRECTION / OUTDOOR SIGNAGE / MARKETING MATERIALS