Creative Art and Design Direction
ABOUT ME
I’m a multi-disciplinary Creative Director with several decades of experience in both creative execution and high-level strategy. My work focuses on strategic brand development, helping clients shape and grow their brands through innovative and impactful creative solutions. I bring a deep understanding of concept development, storytelling, and omni-channel delivery, transforming marketing and merchandising strategies into compelling brand experiences that drive business success.
With extensive experience working with both top-tier brands and emerging startups, I partner with clients of all sizes to bring their vision to life. My portfolio includes collaborations with renowned brands such as Amazon, Arbonne, Bloomingdale's, Cosmopolitan, Clairol, Covergirl, Dannijo, David Yurman, Intermix, Lycra, L'Oreal, Nike, Nordstrom, Orly, Ralph Lauren, Target, Verishop, and Victoria's Secret. I’m passionate about working closely with startups, guiding them through brand development and strategy while delivering design solutions that support their growth and long-term success.
Although my primary focus is on high-level strategy and brand development, I have the flexibility to take a hands-on approach when necessary, particularly when working with startups. This adaptability allows me to ensure that all aspects of the project, from strategy to execution, are aligned with the overall vision and business goals.
AREAS OF EXPERTISE:
- Creative Direction
- Art Direction
- Graphic Design
- Production
- Social Marketing & Media
- Project + Talent Management
- Branding Design + Strategy
- Photo Assets
- Advertising
- Catalogs and Collateral
- Sales Promotion
- Video
BRAND DEVELOPMENT:
Brand Positioning
Brand Books
Brand Identity
Brand Style Guides
Packaging
Website Design
UX/UI Direction
Start-up Collaboration
CONTENT CREATION:
Advertising Campaigns
Motion
Magazines
Print Collateral / Catalogs
In-Store Visuals
Digital & Social Content
Photography
CONSULTING:
Creative Services
Initiatives and Brand Strategy
PHOTOSHOOT PRODUCTION
Castings
Talent Management
Location Scouting
Handling Budgets
Editing Photography
PRODUCT DEVELOPMENT:
Design Consulting
Strategy
Positioning
EDUCATION:
BFA in Communications Design/Art History Minor
Syracuse University
SU Florence, Italy, Division of International Studies Abroad
Board Member AIGA - LA 2015-2017
My passion for design, photography, fashion, art, and nature continues to fuel my work. I thrive on combining high-level strategic thinking with hands-on creative execution, ensuring that every project delivers real impact, whether for established brands, startups, or e-Commerce ventures.
