OBJECTIVE
Deliver an experience that will act as the customer-facing brand introduction to the e-commerce store.
Manage creative process from concept to completion.

STRATEGY
Create clean, elevated, streamline imagery and messaging for fashion, beauty and home.

DELIVERABLES
Style Guide
Logos
Website Design Direction
Photography Assets
Photoshoot Art Direction

OBJECTIVE:
Create campaign to introduce the new premium Royal Jelly offering and reinvigorate the brand.

STRATEGY:
Differentiate amongst a saturated beauty market of overly contoured, bold makeup by offering an approachable, clean and timeless look via clean makeup and black & white photography

Provide messaging that expressed confidence and optimism,highlighting the revitalizing benefits of the Royal Jelly ingredient

360 DELIVERABLE ASSETS

OBJECTIVE:
Relaunch of product catalogue as a part of new rebranding direction.

STRATEGY:
Differentiate amongst a saturated beauty market of overly contoured, bold makeup by offering an approachable, clean and timeless look via clean makeup and black & white photography

Editorial in nature, with elevated imagery as the key driver for aspiration, while still maintaining approachability

Modern, clean photography to align with competitive clean beauty category space

DELIVERABLES
Style Guide
Catalog Design Direction
Photography Assets

OBJECTIVE
Create exiting new new fitness gym brand from inception in Tribeca, New York

STRATEGY
Focus positioning on dedicated fitness enthusiasts to influence and inspire\ others, casting a wider net for new memberships

Created a brand ethos of “Intensity is Addictive” 

DELIVERABLES
Photography Assets
Brand Identity
Website
Signage
Marketing Materials

OBJECTIVE
Visual positioning and rebranding Jafra Color’s Latin market. Elevate and transform the look and feel for the MLM  consultant and consumer.

STRATEGY
Create bold, sexy and elevated imagery appealing to the Latin beauty audience

DELIVERABLES
Photography Assets
Website Banners  + Micro Site
Social Media Content
Creative Management
Print & Video Producer
Advertising + Marketing Materials 
Catalog
Events

OBJECTIVE
Elevate brand for holiday season, showcasing full product line for target audience of millennials and families

STRATEGY
-Expanded lifestyle brand beyond millennial’s for relevancy for the whole family

-Accentuated children in imagery in anticipation of gift-giving over the holiday 

-New themes of storytelling to widen the target audience without alienating current customers

DELIVERABLES
Story Concepts
Photo Art Direction
Design - Catalog & Digital
Social Media Content

OBJECTIVE
Pre #metoo, Cosmo was looking to move its brand away from the traditional positioning that was decades old.  

Relaunching the brand with new positioning to drive renewed advertiser and reader interest. 

Expand awareness with a modern and relevant focus on the times.

STRATEGY
Focus on female empowerment as defined by the modern woman 

Shift perception of Cosmo as in-the-bedroom sexy to the  “Fun Fearless Female” attitude of the multi-faceted women. 

Redefine sexy as bold, powerful and stylish

Align this modern attitude to be more relevant to a new
generation of consumers

DELIVERABLES
Photography Assets
Creative Management
Advertising + Marketing
Micro Site
Social Media Content