Creative Art and Design Direction
OBJECTIVE:
Elevate brand for holiday season, showcasing full product line for target audience of millennials and families.
STRATEGY:
- Expanded lifestyle brand beyond millennial’s for relevancy for the whole family
- Accentuated children in imagery in anticipation of gift-giving over the holiday
-New themes of storytelling to widen the target audience without alienating current customers
DELIVERABLES:
CONCEPT / PHOTO ART DIRECTION / DESIGN FOR CATALOG + DIGITAL / SOCIAL MEDIA CONTENT