Creative Art and Design Direction
OBJECTIVE: Launch of new Jafra Beauty skincare line that is targeted to a younger audience in the US and Asian multi-level market.
STRATEGY:
- Youthful, inclusive and aspirational imagery to engage and attract the younger audience
- Highlight special Royal Jelly ingredient in easy-to-understand terms
- Quick, smart, cheeky messaging written to appeal to the target customer
DELIVERABLES:
CREATIVE CONTENT / PHOTOGRAPHY ASSETS / CREATIVE DIRECTION / MANAGEMENT + PRODUCTION / MARKETING MATERIALS / PACKAGING / WEBSITE BANNERS / SOCIAL MEDIA CONTENT