Creative Art and Design Direction
OBJECTIVE:
Visual positioning and rebranding Jafra Color’s Latin market. Elevate and transform the look and feel for the MLM consultant and consumer.
STRATEGY:
- Create bold, sexy and elevated imagery appealing to the Latin beauty audience
- Provide messaging that expressed confidence and optimism
RESULTS:
Reinforced brand recognition in targeted markets and new consumers which lead to increase in sales.
DELIVERABLES:
PHOTOGRAPHY ASSETS / CREATIVE MANAGEMENT PRODUCER / ADVERTISING + MARKETING MATERIALS / PACKAGING / WEBSITE BANNERS + MICRO SITE / SOCIAL MEDIA CONTENT / CATALOG