Creative Art and Design Direction
OBJECTIVE
Rebrand for makeup color line. Broaden awareness outside of their mass market customer to compete with luxury beauty brands. Attract new multi-level marketing consultants.
STRATEGY
- Position & redesign to compete with luxury beauty brands via alluring creative design and photography
- Quick, smart, chic and sexy messaging written to appeal to a more upmarket customer
- B2C messaging to reflect success and aspirational, luxury focus
RESULTS
Reinforced brand recognition in targeted markets and new consumers which lead to increase in sales.
DELIVERABLES:
PHOTOGRAPHY ASSETS / WEBSITE / PACKAGING / CREAT- PHOTOGRAPHY ASSETS / CREATIVE MANAGEMENT + PRODUCTION / MARKETING MATERIALS / WEB BANNERS / SOCIAL MEDIA CONTENT / VIDEOS