Creative Art and Design Direction
OBJECTIVE:
Increase market share by expanding beyond medical into the general wellness space.
STRATEGY:
- Re-brand the medical grade CBD seizure-inhibitor technology to shift perception and accept as an overall wellness solution
- Fresh lifestyle imagery conveyed support for all-ages
- Packaging redesigned less clinically, appealing to people from all walks of life looking to supercharge their wellness routine
DELIVERABLES:
LOGO / PHOTOGRAPHY ASSETS / WEBSITE / PACKAGING / MARKETING + ADVERTISING / SOCIAL MEDIA CONTENT