Creative Art and Design Direction
MISSION
Integrate Shantell Martin’s art/messaging
& Bearaby’s ethos into a product capsule experience
Shantell’s work intentionally plants questions for viewers to reflect upon.
The collaboration will entail the artist’s live drawings to convey a relaxing,
meditative and eco-conscious message that will resonate in both subtle and profound ways.
Her stream-of conscious will align with the Bearaby brand finding thought-provoking
words, vocabulary and questions of what self care is at it’s core.
We will discuss with Shantell the message(s)
she would like to convey and her interpretation
of Bearaby’s Philosophy:
TAKING TIME FOR YOURSELF
RECHARGE YOURSELF
SELF CARE WITHOUT COMPROMISE
ETHICAL SOURCING
ENVIRONMENTALLY RESPONSIBLE
SUSTAINABILITY
SELF CARE
MORE CALM
BETTER HEALTH
THERAPEUTIC
SERATONIN / HAPPY HORMONES
SCIENCE OF DEEP TOUCH PRESSURE
LESS STRESS
IMPORTANCE OF SLEEP
DEEP REST
REVITALIZING REST
DRUG-FREE SLEEP
PLASTIC FREE
Text can work with blanket and/or “string”
VIDEO/GIF/STILLS
VIDEO /GIF
Wave of blanket and type
Mimicking the shape of the blanket
Shantell going through a (sketch) book
Writing or showing her messages and
art as she is cozy-ing up with Bearaby.
Shantell may be model for all concepts above
Repeat SM artwork with
3 chairs in front of bearaby messages
(Blankets with different colors)
Set will be all black and white except for the
Bearaby blanket with a strong pop of color.
ARTWORK: THE SM/BEARABY MESSAGING!
With or without model
Shantell with the blanket
Bedroom and living room set up
