Creative Art and Design Direction
In this project for Nordstrom's "Pay Your Way" program, my goal as Creative Director and Designer was to deliver a unified customer experience that clarified and showcased Nordstrom’s flexible payment options across digital platforms. Leading the process from strategy to execution, I focused on creating visually dynamic and easily digestible designs that aligned with Nordstrom and Nordstrom Rack’s brand guidelines.
Approach:
We developed a clean, modern visual language to enhance user understanding and engagement with the payment options. By leveraging sleek photography, custom iconography, and a cohesive style guide, we ensured consistency across app interfaces, banners, and landing pages. Each design element was crafted to support a seamless journey for customers exploring Nordstrom’s various payment methods.
Deliverables:
Creative Direction: Defined the visual tone and style for cross-platform consistency.
Design Assets: Developed banners, icons, and layouts for app, desktop, and email.
Illustrations and Photography: Integrated custom imagery to visually communicate payment options in an engaging way.
Style Guide: Established a style guide for fonts, colors, and iconography to ensure brand cohesion across all touchpoints.
This project resulted in a clear, cohesive visual experience that simplifies the payment choice process for Nordstrom customers, enhancing user interaction while maintaining brand integrity across platforms.