Jafra Royal

OBJECTIVE:
Design and produce the Jafra Royal campaign to introduce the new premium offering and reinvigorate the brand.

STRATEGY:
- Differentiate amongst a saturated beauty market of overly contoured, bold make-up by offering an approachable, clean and timeless look via clean makeup, black & white photography with gold accents
- Provide messaging that expressed confidence and optimism, highlighting the revitalizing benefits of the Royal Jelly ingredient